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A Contact in Salesforce refers to an individual person associated with a business or organization you are working with. It could be someone from a company you’re trying to sell to, someone you have a relationship with, or even an existing customer. Contacts are typically linked to Accounts, which represent the businesses or organizations these individuals belong to. For example, if you’re working with a company, the account would represent the company, and the contact would be the specific person from that company you’re communicating with.

In Salesforce, managing contacts helps keep track of important details like their phone numbers, emails, job titles, and communication history. By organizing and storing contact information in Salesforce, sales and support teams can efficiently follow up with individuals, manage relationships, and ensure they’re always on top of important interactions. Whether it’s keeping track of customer queries, scheduling meetings, or sending out offers, contacts play a central role in building and maintaining business relationships.