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Lead Conversion in Salesforce is the process of turning a Lead (an unqualified potential prospect) into an Account, Contact, and Opportunity. When you convert a lead, Salesforce automatically creates these three records, which helps in managing the prospect’s journey through the sales cycle and turning them into a qualified opportunity for your business.

Here’s how it works:

1. Lead: This is the initial record that contains information about a potential customer or prospect, like their name, company, contact info, and other relevant details.

2. Account: When you convert a lead, Salesforce creates an Account, which represents the company or organization associated with the lead.

3. Contact: A Contact record is created, which represents the individual person at the company who is the key contact for the opportunity.

4. Opportunity: If the lead is qualified, Salesforce creates an Opportunity to track the potential sale or deal with that account.

Lead conversion is important because it helps streamline the process of moving a prospect through your sales pipeline, ensuring that your team has all the information they need to continue nurturing the relationship and eventually close the deal.